Martin Gay

Martin Gay

Regional Manager, ASB South Island

Martin joined ASB in June 1998, and has been the Retail Regional Manager, South Island for the past 6 years leading a team of 140 staff across 16 Branches.

His previous roles include Head of Wealth Advisory Distribution where he was responsible for the wealth management frontline team across New Zealand, and General Manager Community Partnerships where he led the strategy and implementation of ASB’s community and sponsorships across ASB.

An important component of Martin’s current role is leading his local ASB community banking team to better support our communities by running Better Banking Workshops and assisting vulnerable customers.


Concurrent Session:  The Evolution of Everyday Banking

Thursday, 3 March 10:45am

The way we do our everyday banking is constantly evolving. The growth of digitisation, a global pandemic, changing customer behaviour and new ways of working are all influencing how Kiwis bank. Cheques are being withdrawn and bank branch numbers are reducing. At ASB we are responding to the changes through a focus on financial wellbeing and resiliency, and supporting customers adjust to new ways of banking, with the personal touch.  ASB’s Better Banking Workshops and mobile Community Bankers are two ways ASB is helping customers bank with confidence. Find out more in this session with Martin and Ross how we can help your residents adapt to this changing environment.


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